Crafting the Mood with Light: A Deep Dive into Moody Wine Bottle Photography
When photographing a bottle of Sangre de Toro—which translates to Blood of the Bull—I wanted to create an image that reflected its name: bold, deep, and intense. Lighting is everything in photography, and for this shot, it was the driving force behind the mood.
Instead of traditional bright, clean product lighting, I opted for a moody, dramatic look, using red gels and precise light control to sculpt the bottle and glass. I was inspired by an image I saw online of a wine bottle, where the photographer used standard strobe lighting for defining the edges of the bottle. Instead, I decided to take a different approach by using a red color gel along the edges, which deepened the mood and perfectly captured the bold essence of “Sangre de Toro” (Blood of the Bull). This creative decision not only gave the image a dramatic flair but also aligned with the brand’s character.
Lighting Setup: Precision and Control
The key to this shot was layering light effectively.
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Red Gel in a Strip Box with Double Diffusion as Back lighting
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A red gel inside a strip softbox ensured full coverage, preventing light spillage.
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Double diffusion using a white acrylic Perspex sheet + a black strip + the strip light created a deep, rich red glow on the edges of the bottle.
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Dappled Light for the Label – coming from top down
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A projection lens strobe was used to highlight the label, bringing out its texture which was underexposed on purpose to enhance the mood. In between the light projection a gobo (a cut-out pattern placed between) introduced a dappled effect, making the label stand out naturally.
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Defining the Edges
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A black strip of cardboard was placed between the light and the bottle, ensuring only the edges caught the red light, creating a subtle but striking rim light. Its size also has to be determined and is depended on the size of bottle, distance of bottle from background and how big is the background which in this case was a sheet of white opaque perspex.
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Separately Shooting the Glass
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The wine glass was photographed separately, using the same lighting setup but with a slight change in backlight placement to enhance its form. Instead of strip softbox a standard reflector with a grid was used.
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Additional Highlights
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The cork and the plastic bull charm (a signature element of the Sangre de Toro bottle) were captured in separate exposures to emphasize their details, however making sure that lighting direction remained the same.
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Post-Processing: Bringing it All Together
While everything was done in-camera, the final composition was created in Photoshop by blending multiple exposures. This method ensured absolute control over lighting details while staying true to real photography techniques.
The result? A moody, high-impact image where light enhances the bottle’s form and label without unwanted reflections or distractions.



