Case Studies

Real campaigns.
Real production.
Real results.

A selection of projects across food, beverage, jewellery and hospitality.
Brief, production approach, and outcome — in short.

Food. Beverage. Product. Portraits. Hospitality. One photographer, one production approach.

16-year client relationship

McDonald's Malta
Seasonal Menu Campaigns

Brief Seasonal menu launches, promotional POS, digital hero shots and OOH campaign imagery across Malta locations.
Production Full in‑house studio production: food prep & styling, lighting design, set build, tethered review, and retouching — delivered as a seamless team effort with the designer, agency rep, food stylist, and client all on set to sign off.
Result A 16-year working relationship covering every seasonal menu launch and promotional cycle during that period.
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Beer & beverage

Farsons
Cisk & Beer Range

Brief Product campaign imagery for Cisk and the wider Farsons beer range — for bus shelters, billboards and social.
Production Studio work with full set build. The clinking-glasses shot was a four-day job from test to final — complex and messy, beer splashes at speed, precise timing on the light. The kind of beverage work that only holds up under controlled conditions.
Result Campaign ran across OOH (bus shelters and billboards) and Farsons' social channels.
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Catering & seasonal campaign

Ta' Xmun
Christmas Campaign

Brief Produce the seasonal Christmas campaign imagery for Ta' Xmun, a Maltese catering franchise — festive platters and seasonal menu items styled for promotional use across the franchise's marketing channels.
Production Full food styling and lighting on set. Each dish plated, dressed and lit to read as seasonal and appetising — with a consistent look across the full campaign set so assets worked together on social, in print and at point of sale.
Result A complete campaign library delivered in multiple crops and formats — ready for social posts, menu cards, banners and printed collateral, all shot in a single production window.
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High-end jewellery

Frank Zampa
Jewellery & Diamonds

Brief Social media imagery for Frank Zampa's high-end jewellery and diamond collections — approximately €1M of inventory on set.
Production Twelve pieces shot over a day and a half. Stacked compositions, difficult angles, precise lighting for diamond brilliance and metal highlights. Insurance-grade on-set handling. One of the more technically demanding jobs I've done.
Result A full social set delivered on time despite the complexity of the shot list.
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Restaurant & hospitality

BAP
Upmarket Valletta Restaurant

Brief Food and atmosphere photography for BAP, an upmarket Valletta restaurant — dishes, setting and brand imagery for menu, web and social.
Production On-location across kitchen and dining areas. Natural and supplemented lighting to hold the restaurant's ambience while keeping plated food reading crisp.
Result A consistent set of assets usable across the menu, digital presence and press placements.
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Your campaign

Your brand deserves
images that work.

Send a brief — even a rough one. I'll come back with a production plan, timeline and quote within 48 hours.

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