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More malta & locations work
Portfolio / Malta & Locations
Photographing Malta as a location is photographing a country that has been over-photographed by everyone with a phone for the last fifteen years. The default Malta image — Valletta from across the Grand Harbour, Blue Lagoon at midday, a fisherman with a luzzu — has saturated travel feeds to the point of invisibility. Brands and tourism clients commissioning location work need images that reset that visual vocabulary, not reinforce it.
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The work I take on splits between tourism and travel briefs (Malta Tourism Authority, hotels, travel publications), commercial location work for campaigns set in Malta (international brands using Malta as a backdrop), and editorial features. Each has different technical demands but the same creative one: find the angle, the light, or the moment that the thousand iPhones at sunset didn't.
That means dawn light in places tourists arrive at noon. Storm light in places normally photographed in postcard sun. People in places usually shot empty. Aerial in places usually shot from the ground. Two decades on the islands has produced an internal map of where to be, when, and what the light is doing — which is most of what location photography is, before any technical work begins.
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